Description
Marketing Executive - West End, London
Global leader in education and publishing require a Marketing Executive to take full responsibility for the planning and delivery of specific projects as directed by the Head of Marketing/Marketing Managers.
Responsibilities:
- Implement end-to-end campaigns through all phases of the campaign life cycle, including creative development, audience segmentation and targeting, campaign execution, tracking response, follow up, reporting, etc., using the full marketing mix, delivering all marketing activities to the highest quality, on time, within budget and meeting campaign KPIs and goals
- Support the Apprenticeships Marketing team to retain and grow market share and revenue by retaining existing customers and acquiring new ones. Deliver against this purpose by executing market- leading campaigns which deliver or exceed our business goals for Apprenticeships. Manage and help improve marketing campaign performance reporting and analysis.
- Implement lead management and lead nurturing tactics to maximise conversion into qualified leads and buyers.
- Develop high quality content and messaging, where required, to optimise campaign impact and effectiveness.
Essential:
- Experience of campaign execution
- High level of enthusiasm and drive - self-starter
- Result-driven with the energy and resilience to make things happen
- Ability to build relationships and work collaboratively both internally and externally
- Commercial mind set
- Ability to work under pressure, staying ahead of complex schedules, and maintaining cutting-edge knowledge
- A good working knowledge of Microsoft Office (ie Word, Excel and PowerPoint)
- Experience of adhering to a well-known UK or international brand
- CIM qualified or strong desire to gain CIM qualification (desirable)
Full job description and company details available upon request