Description
Market Research Manager - Business Intelligence - Market Research - Insights - Analyse Market trends - BHBIA AER Reporting - ABPI - Excel - Powerpoint - Word
Our well known healthcare client requires a Market Research Manager to work alongside the Business Analytics team to provide business insights, delivering actionable recommendations and contributing to competitive advantage.
Key Responsibilities:
- Commission research to provide customer and market insights for UK brand teams to develop strategy and plans and assess effectiveness of promotional effort
- Analyse market and competitor intelligence and provide market and customer insight and communicate recommendations to brand teams and senior leadership with an appropriate level of detail
- Engage with BI functional network (Business analytics, EMEA) to consolidate insights from multiple data sources and leverage EMEA wide research for use in the UK
- Lead companywide market research projects and/or be the subject matter lead for the UK
- Conform to; APBI code of practice, BHBIA Legal & Ethical Framework for Market Research (including Data Protection Act), EMEA and UK SOPs for MR and pharmacovigilance & PRP requirements
Required Skills:
- Significant experience working as a Market Research Manager Excel, Powerpoint, Word
- Knowledge of British Healthcare Business Intelligence Association, Framework for Market Research
- Knowledge of appropriate agencies suited to specific market research
- Technical knowledge about market research; qualitative, quantitative, questionnaire design, bias, sample size, appropriate technique to achieve research objectives
- Knowledge of compliance requirements for UK market research projects
Qualifications
- BHBIA AER Reporting (annual) and BHBIA Legal & Ethical Guidelines certificates (annual) British Healthcare Business Intelligence Association
- ABPI Association of British Pharmaceutical Industries
McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.