Description
Marketing Director - £50-60ph Via Umbrella - Initial 2 Months - London - Public Sector
Our leading Public Sector client is looking for a Director of Marketing, Communication and Engagement to come on board for an initial 2 month contract.
Main Duties:
- Lead the development of a marketing and communications strategy in line with the LPP Business Strategy; plan and implement it for the organisation.
- Lead the development, planning and implementation of marketing and communications strategies for significant LPP projects and where LPP is the lead hub, for CPP projects.
- Responsibility for creating and building a brand for LPP, and ensuing adherence to the brand by the LPP team.
- Supporting the appropriate development of a brand for CPP.
- Alongside the Managing Director and senior colleagues, be responsible for writing, promoting and communicating an organisational, integrated governance policy.
- Provide analysis of relevant organisation policies, financial trends, news and expert comment to support LPP's strategic decision making.
- Support management to develop new products and services - in particular to support the launch of new transactional products and services from LPP, support for emerging procurement clusters, the ongoing development of CPP, and the development of a team and service which will provide 'Category Tower' management under the emerging Future Operating Model.
- Responsible for supporting membership drives (including the retention of existing members) to include:
- Maintaining a CRM database and working to develop a replacement in conjunction with the System Development & Integration Manager
- Producing sales materials (including case studies, literature, presentations)
- Managing the annual sign-up process.
- Work with LPP staff to strengthen relationships with current members and generate new members.
- Supporting LPP teams to analyse the success or otherwise of their services to members with a view to continual improvement in customer service.
- Proactively develop an ongoing customer service ethos among LPP staff with a view to improving overall member satisfaction.
Parity - Source, Develop, Transform
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We welcome applications from all sections of society and applicants will be considered on the basis of their suitability for the position
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