Description
Customer Marketing Communications Consultant SME (9 month contract) - Mobile Telecoms - Berkshire
Exciting opportunity to join a new function within a leading mobile operator and be involved in customer marketing for smaller businesses
Responsibilities
- Optimise customer lifetime value to deliver maximum revenue and reduce churn through CRM
- Define contact strategies with lines of business/trading teams so customer comms and contact centres can deliver effective, targeted and timely communications across life cycle
- Define the strategy and scope for customer communications, working hand in hand with customer comms team (who will execute and deliver campaigns)
- Deliver a 1:1 customer contact strategy and base campaigns that deliver revenue, brand experience and reduce churn
- Define, forecast and optimise annual revenue opportunities from customer life cycle management
- Exploit and optimise CRM capabilities (Adobe Campaign in Transformation) to drive customer growth, customer engagement and lifetime value
- Lead analysis and measurement of campaign performance to deliver a full ROI model and demonstrate CRM revenue opportunities
- Transform customer experiences through CRM to achieve Best Loved Brand.
Accountable for
- Customer life cycle management & contact strategy for SME
- Annual revenue targets
- Maximising CRM capabilities and tools
- Analysing and optimising campaign performance
Skills & Experience
- Customer relationship management and loyalty experience in SME
- B2B background ideally within mobile telecoms
- Development of life cycle management and 1:1 contact strategy
- Analytics, measurement, evaluation & optimisation of campaigns in multi channel environment
- Understanding of CRM tools and capability, ideally Adobe
- Knowledge of B2B systems - Salesforce
Project People is acting as an Employment Business in relation to this vacancy.