Description
Salt has partnered with an international media agency, looking for a Paid Search Account Director to join their team for an initial 3-month contract.
You will be leading a team and ensuring it's working towards best-in-class strategy and activation.
RESPONSIBILITIES:
- Manage all client media briefs ensuring appropriate budgets are secured and clear and achievable KPIs are agreed
- Ensure Paid Search insights and learnings are applied to all channel responses to client briefs
- Define best in class channel approaches, with the right use of data to inform optimisation strategies and improve account performance in line with Business Objectives
- Develop Quarterly innovation roadmaps for all client products with clear timings and expected outcomes
- Ensure Best-in-class Search product execution across Google Search, with a particular focus on:
- Accurate analysis of the PPC campaigns and their delivery
- Planning and forecasting
- Test & Learn implementation
- Accurate results & actionable insights
- Ensure full adoption of the different tools ie tracking, optimisation, analytics whilst understanding the different strengths & limitations of each
- Own client communication for their accounts showcasing high degree of proactivity and outside if the box thinking during the planning and optimisation process
- Work closely with key Media Partners on product developments and account growth opportunities
EXPERIENCE:
- You are pro-active and driven to deliver best in class planning and output for your clients
- You have strong organisational skills and attention to detail
- Someone who knows how to delegate and empower people
- You have worked in a fast-paced digital environment and can demonstrate examples of where you have brought about business change internally or for clients/brands
- An increase in key performance KPIs and insight generation
- A tangible difference in the team and client's operating efficiency
DETAILS:
- £350 a day
- Inside IR35
- 3-month contract
- Remote