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Description
We are a startup looking for a hand with our Facebook marketing. We previously ran campaigns that successfully enabled us to acquire customers at a cost of acquisition with which we were regularly pleased. More recently, that cost has tripled. We are looking for someone who can help us understand not only the technical nuances of the Facebook tracking code (as we previously requested in a post), but can help us diagnose what happened. Successful candidates can help us answer questions like:
Why is there a 2-3x variance between acquisitions reported by Facebook and those captured in our internal reporting?
Can we safely run separate campaigns against the same audience? Or do we risk bidding against ourselves?
What are the risks of installing the new FB tracking pixel vs. continuing to use the older conversion pixels?
Does Facebook de-duplicate pixel fires if someone refreshes the page a pixel is on or moves to another page and click back to the pixel page? If not, how can we ensure FB does not count the same conversion multiple times?
When a FB conversion pixel goes down as a result of a website bug and hurts FB optimization, how long does it take for FB optimization to return to normal once the pixel is fixed?
How much of our CPA increase is likely driven by factors completely outside of our control such as general CPM increases in Q4?
We will prioritize candidates who can demonstrate they have fixed issues where FB was working well and then stopped.
Note: for privacy reasons we are not willing to include the company name on this listing, but it will be provided to qualified applicants.
