Description
Senior Marketing Specialist
London
Challenge thinking. Lead change. Watch the video to learn more about our purpose.
Here's What You'll Do:
In this position you'll deliver integrated marketing programs and assets that build awareness, maximize customer engagement across the customer life cycle, and drive bookings. You will work closely with European sales and global product marketing, digital, PR, and creative and content marketing teams to ensure an end-to-end coordinated strategy that delivers a superior customer experience and business results. All demand-generation activities you lead are based on customer, revenue, and campaign analytics, customer-centric content, advanced marketing targeting techniques, and a tenacious attitude to convert great customer experiences to revenue performance.
Forrester employees want to make an impact. So do our clients. Both want to be challenged by future-focused thinking. And they're hungry to lead change and drive growth. These are the business leaders we inspire, and who inspire us. These are the clients and colleagues we collaborate with every day. How cool is that? We are looking for someone who strives to:
? Challenge thinking.
? Be different.
? Lead change.
Job Responsibilities:
? Work with a global marketing team to localize campaigns for different European regions, and help define demand-generation programs that keep the prospect/customer's experience front and center while creating substantial revenue opportunities.
? Help develop new, compelling marketing content-both narrative and visual-that differentiates Forrester services and drives the local/regional target audience to take immediate action. This includes webpages, emails, collateral, webinars, and PPTs.
? Lead and coordinate with cross-functional teams to ensure that regional campaigns are executed and optimized across all marketing functions (social, community, PR, digital, events, content/creative, etc.) and direct channels (sales, product groups, etc.).
? Lead various offline programs (e.g., trade shows, in-person events) throughout Europe that build awareness, drive demand, and move deals through the pipeline. This includes campaign setup, invitation management, logistics, follow up, and reporting.
? Maintain close communication with European sales teams to understand territory, segment, and account needs, market trends, and work with sales to identify creative ways to engage contacts in the region.
? Help analyze campaigns and demand-generation programs using tools (e.g., Google Analytics), as well as pipeline metrics to ensure that financial goals of the product/geographies are achieved.
Here's What You'll Bring To The Table:
Job Requirements:
Forrester is looking for people who are inspired and inspiring. Our product is our intellectual capital, so we welcome and reward intellectual excellence, curiosity, and sophisticated thinking and look for someone who:
? Empathizes with the prospect/customer and keeps experience front and center in the design and execution of integrated marketing campaigns.
? Understands all marketing channel mediums and a strategic, integrated marketing approach.
? Builds and/or applies content that is compelling and tied to customer journeys.
? Uses analytics to make decisions.
? Works within diverse teams; teams composed of different skills and functions.
? Is persistent and tenacious in driving results.
? Is able to develop and execute events that deliver a superior experience and drive pipeline.
? Is fluent in a second language (a distinct advantage), ideally in French or German.
Here's What You'll Get:
? Exposure to industry experts and to top business leaders within Fortune 1000 companies.
? Access to research that influences global leaders every day.
? World-class learning and development opportunities.
? Global reach: Forrester has research centers and sales offices in more than 25 cities internationally, spanning six continents.
? Colleagues who are intellectually curious, hard-working, and collaborative.
? Cool perks:
? All the cappuccino you can drink.
? The opportunity to participate in JP Morgan's 5km charity run.
? Working at the winner of Britain's Healthiest Company 2014 competition in the Healthiest Employees category (small and medium-size companies).
? On-site massages and yoga sessions.
? Regular office charity events, including bake-offs.
? Fierce foosball and Ping-Pong rivalry, including annual tournaments.
? Free weekly cinema ticket.
? Fantastic central location - within walking distance of London's Covent Garden.
? A competitive benefits package, including private health insurance.
? Financial contribution and discount incentive for gym membership.
? Tuition reimbursement program.
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Forrester Research (Nasdaq: FORR) is one of the most influential global research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester's unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations. For more information, visit forrester.com.
Forrester Research is an equal opportunity employer and is committed to providing a work environment that is free from all forms of discrimination, including sexual harassment.
Data Protection
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Forrester's offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.