Description
Website Content Administrator
My client, a global innovative business, are looking for an experienced web content professional to join their Business Services & Commercial Excellence Organisation division.
Location: Bracknell
Contract: 12 months + Highly extendable
Summary of role
*Manage product portfolio content and generating and updating of general website content and promotions
*Plan, define and implement website changes and functional improvements
*Compliance, testing and on-site performance optimisation including SEO
*Monitor key performance indicators on the website suggesting ways to improve them including changes to product portfolio mix to address non-working inventory
Key Experience & Skills required
*Proficiency in HTML, CSS, Adobe Suite, CMS platforms and Microsoft Office experience especially Excel.
*Previous experience of website or E-commerce CMS
*Computer literate and understanding of web technologies (FTP, browsers, HTML & CSS, data files)
*Numerically confident, Familiar with data management and manipulation
*Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable
*Experience of Magento
*Internal customer service skills and use of order management/customer fulfilment/dispute resolution in an E-commerce context
*Understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online PR, SEO, offline marketing and PR, affiliate programmes, etc.)
Detailed responsibilities would include:
*Website content administration
*Update product information and content on the website
*Update content managed areas and functional areas of website
*Investigate and report any operational/technical issues arising
*Scope and document ongoing website functional projects/improvements
*Liaise with internal resources regarding the day to day management of the website and product portfolio
*Evaluate approaches & strategies to improve website sales conversions & customer engagement
Marketing & Analytics
*Investigate, evaluate and assess new ways of generating additional traffic/orders: Affiliates
*Liaise with Affiliate marketing agency and in-house teams to implement and support campaigns
*Implement banners, images, promotions etc. for display on the website
*Produce reports to analyse the performance of site activity, online marketing campaigns and promotions (via reports, analytics, surveys etc.)
Further details available upon application.