Description
Applications
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The role
The Social Media Community Manager is an important role within the Creative & Digital Engagement team within GDS.
We aim to be the exemplar for the UK government in our use of social media - as we set the agenda for digital engagement with users, the digital community and media, working with colleagues across government.
The role will be part of the Creative & Digital Engagement team at GDS. You will be responsible for the day-to-day management and monitoring of all the GDS social media channels. You will support on digital monitoring and analytics projects, providing actionable insights for teams across GDS and wider government. GDS are looking for a creative but also analytical thinker, who has an understanding of the important role that data and monitoring plays in digital engagement. You need to be a self-starter, with loads of initiative, great social skills and a passion for digital and social media.
This is a fast-paced environment that will require you to work with members of other teams and disciplines on a regular basis.
Main responsibilities:
- Daily management and moderation of all the GDS and GOV.UK social channels
(Twitter, LinkedIn, Instagram, Flickr, Tumblr and Vine) - Coordinating and updating editorial plans
- Maintaining strong engagement levels on GDS social media platforms
- Suggesting quick-hit tactical ideas to engage communities
- Instrumental in growing community numbers
- Working with influential individuals, media and blogs online in the digital and technology spheres
- Supporting small-scale events such as blogger events, Twitter Q&As and live mobile broadcasts
- Handling user issues - responding in a timely manner to queries and questions
- Escalating potential risk - adhering to escalation processes, standard responses and issues/crisis guidelines
- Drawing attention to dips in community activity, emerging trends and suggesting how to optimise posting
- Effectively analyses performance, translating anecdotal or qualitative data into recommendations for revising social media activity
- Working on regular digital monitoring briefs set by other GDS teams and wider government, agreeing on objectives and reporting parameters, creating and monitoring dashboards and providing recommendations based on data insights
- Inputting into a monthly social media and digital monitoring report for the Executive Director and Senior Management Team using monitoring and analytics tools
- Liaising with GDS colleagues and other government colleagues in promoting and sharing best practice on social media and digital monitoring
- Involved with building capability and skills in digital monitoring and sharing the work of GDS in this space across wider government
- Collaborating with GDS Performance and Data Science teams to ensure digital monitoring is integrated into wider programmes of work
Skills and experience
We're looking for people with strong interpersonal skills who enjoy working in a delivery focused, agile environment. People who care about technology and how it can improve public services for citizens. Who know how to make projects succeed, as well as stopping them failing!
You will need:
- significant community management experience
- good social media analytical skills
- experience of written, digital and face-to-face communication skills
- working knowledge of social media management software including tools like Sprout Social and Brandwatch
- excellent copywriting skills and know how to make a story shareable
- Good understanding of social media best practice
- expertise in using digital and other channels to get the best results, ideally in an agile and fast-paced environment in digital / tech
Civil Service competencies
In the Civil Service we use our Competency Framework to outline expected behaviours and we will use these as part of our wider assessment during the interview process.
For this role, the following competencies are the most relevant
- Changing and improving
- Making effective decisions
- Leading and communicating
- Collaborating and partnering
- Managing a quality service
- Delivery at pace