Description
Web Analytics Manager - Online/Commercial/Digital/Adobe/Omniture
Recruiting on a contract basis, for a fantastic client in Maidenhead, who are looking for a Web Analytics Manager.
Highly skilled in Adobe Analytics, and Adobe Dynamic Tag Manager, you will combine your quantitative analysis skills with the more qualitative side using Foresee data and session replay tools such as Decibel Insight in order identify our opportunities for performance improvement.
You will work closely with your counterpart (who is responsible for support performance) and the wider commercial team, however yours is a unique role, meaning the right candidate can add a tremendous amount of value and really shape and how we do things and why we do them.
What does the role involve
- Responsible for budget lines and partner relationship management for several tools including Adobe Analytics and DTM Tag Manager, Decibel Session Replay and Foresee.
- Accountable for creation of a prioritised long term performance roadmap of initiatives which drive improvements in KPI's
- Tracks and reports on key KPI's including sales volumes, share of business, handset and tariff performance, as well as customer metrics such as online CSAT and NPS
- Tracks and plays back on the success of online campaigns or ad hoc trading initiatives, making recommendations to improve performance or customer experience.
- Identifying customer problems and translating them in to quantifiable benefits; fix ABC, and we can achieve XYZ against these measures
- Drives adoption of the available tools with key stakeholders, is an unselfish guru who runs regular training sessions to help users build competency and self-serve.
- Ensures the right information points are available by ensuring the correct page elements are firing and owns the deployment of new analytics tools in the commercial area.
- Works with 3rd party agency and our development teams to get maximum benefits from DTM Tag Manager to assist faster deployments, apply correct tracking and add applicable 3rd party tags.
- Present performance data in compelling ways which inspires others to take action. Team work, Influence, stakeholder management and collaboration are key to the role
- Proactively Identifying performance opportunities in conversion or journey performance.
- Relentless pursuit of funnel excellence.
- Communicating at the right level is vital, and your day to day stakeholder map will range from directors to developers.
- You will get the chance to present to large audiences and senior stakeholder regularly.
The Type of Person we are looking for.
- Self-starter, proactive, an Explorer
- A kind guru who shares knowledge and loves to help others
- Is able to balances customer and business performance outcomes, prioritising accordingly
- Comfortable operating in ambiguity
- Experienced in web analytics roles and is able to demonstrate past successes
- Flexible and comfortable using a range of tools and techniques.
- Able to engage others, and can flex communication style for the audience.
- Strong collaborator, focussed on the customer and business outcomes.
- Essential experience
- Expert user of Adobe Analytics
- Adobe Dynamic Tag Manager (DTM)
- Excel and MS Office applications
In order to apply for the role, please send your most recent CV to (see below) and your application will be considered.
Web Analytics Manager - Online/Commercial/Digital/Adobe/Omniture
Project People Ltd is acting as an Employment Business in relation to this vacancy.