Migration Content Strategist | Global Agency

Job type:
1st August
flag_no United Kingdom
project ID:

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I am working with a global digital agency to work with one of their clients who specialise in investment management. As the migration content strategist you will work alongside the content strategy lead as part of a cross-functional team to define and implement a strategy for site migration.

The purpose of this role is manage a content migration programme to ensure that the migration of content to the new CMS and platform runs as smoothly as possible, ensuring that content quality is retained and site performance (eg: search) is unaffected.

Specifically work alongside the content strategy lead to:

Key Responsibilities:

  • Develop and implement the content migration plan to capture decisions and planning around all content migration activities.
  • Develop and manage the content Matrix that will function as a detailed content build plan and include (for example) translation and localisation, the overall number of pages that will be required as well as various content modules (images, videos, etc.). This will be used to support and manage content rework and new content production efforts, and as a roadmap and tracking device to support ongoing tech work.
  • To develop a content model to capture details and specifications related to templates, components, content types, data capture templates.
  • Perform content inventory to determine volume of content and content types. Should also capture any special functionality (forms, tools) they may have an impact on the technical work stream.
  • To work with the client to define and implement a kill, keep, rework model for existing content and define any content gaps which require new content to be created
  • Define QA thresholds and define how to meet them

Essential experience:

  • 5+ years experience in a digital environment
  • Experience working on a similar type of migration project
  • Experience working as part of a cross functional team (UX, design, account management, build)
  • Experience managing complex documentation to support technical implementations and other requirements
  • A working knowledge of wordpress
  • Outstanding organisational and excel skills

Preferred Experience:

  • Agency experience
  • Some knowledge of enterprise content strategy and best practices
  • Experience supporting complex design and build projects
  • Knowledge of current SEO best practice
  • Working understanding of taxonomy and tagging strategies

Project Deliverables:

  • Content audit (qty/content types/current assets)
  • Content model
  • Content Matrix
  • Gap analysis
  • QA thresholds and plan