Description
Job Title: Content Writer/Content Strategist
Job Location: London
Job Type: Contract
Job Description:
- A capable writer, with a broad range of Internet project related experience and a strong commercial focus, this is an opportunity to take on a role with scope for development in our Digital team, in Commercial & Private Banking. As Content Strategy Manager, candidate will be making global web changes, managing live content and creating innovative and effective content.
- Candidate will be building his/her career profile, as candidate will help us ensure our web content is fresh, engaging and up-to-the minute, that it resonates with our customers and effectively communicates our vision and goals.
- Working in collaboration with a wide range of colleagues, you'll manage and create outstanding web content, in a range of media, that meets the needs of our commercial customers, across our core brand public websites.
- Ensuring a clear, innovative and integrated approach, generating customer-focused content, in line with our business' core values, communication strategy and plans for the future. As such you'll be playing a key role in how we communicate with our customers, and your work will feed into our overall CPB digital strategy and roadmap.
- Build and maintain a deep understanding of the way that commercial customers use our public websites and identify future requirements based upon unfulfilled needs. You'll also implement our ongoing content strategy, and related plans for content creation, for commercial customers, on our core public facing websites.
- Ensuring CPB products are accurately reflected online and using your Internet expertise, and appropriate research, to run an optimisation programme for product managers to improve their content over time
- Making daily changes to our customers' highest volume online journeys to maximise the communication potential of the channel and support wider strategies, such as combating Fraud
- Working with commercially focused colleagues to deliver and develop customer journeys through to product fulfilment, as our suite of web-to-phone and online application forms starts to expand
- Ensuring that all digital processes are compliant with operational, credit and regulatory requirements
- To succeed in this role you'll need to be an accomplished and adaptable web copywriter, with a range of Internet project related experience. You'll also possess strong stakeholder management skills, with an ability to work effectively, share ideas and influence at senior levels.
- Front-line banking experience or an understanding of commercial customers, and associated products and services, would be ideal, but just as important is the alacrity and enthusiasm to develop your expertise in these areas. You'll have the potential to lead and contribute to activities across multiple projects and virtual teams.