Description
CRM Marketing Manager - CRM - Exact Target - Data processes - Email campaigns - Responsys - Campaign Monitor
Our well known media client is seeking a CRM Marketing Manager to manage the daily operation of campaigns in the email platform, manage CRM, setting up new emails, selecting targeting, validating quality and compliance and producing standard reporting
Key Responsibilities:
- Set up new campaigns in the email platform, source materials needed, check targeting rules and validate links before approving emails for delivery
- On a daily, weekly and periodic basis perform relevant audit checks to ensure the integrity of the email marketing database.
- Ensure all email output is of appropriate quality and complies with guidelines and procedures
- On a regular basis, and as required ad hoc, produce basic email performance reports to help improve performance
Key skills and experience:
- Previous experience of working with an Email service Provider is essential, preferably Exact Target
- Knowledge and previous experience of managing CRM
- Keen eye for detail is absolutely essential
- Knowledge of HTML desirable
McGregor Boyall is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.