Description
The Client
A trailblazing consultancy with a unique commercial model backed by a track record of consistently delivering client programme ROI objectives who are now looking to recruit a Marketing Lead to join their growing Marketing & Business Development team.
The Role
The key objective of the role is to work with the leadership teams of some of the key sector practices to design marketing plans and deliver multi-channel marketing activities (including digital marketing) that will support achievement of those practices' business development (including lead generation) objectives.
Responsibilities
- Development and execution of marketing activities designed to support business development and recruitment objectives
- Creation of a calendar of marketing activity (including social media, PR, advertising, conferences, events and sponsorships) to raise brand awareness and generate leads in key target sectors
- Creation/collating/shaping of marketing content/collateral (incl. case studies) for website and PR use, by working closely with copywriters and sector teams
- Development and management of relationships with media, suppliers (ie agencies, associates etc.) and third party trade/member associations
- Use of innovative tools and technologies to facilitate achievement of marketing objectives
- Work with the in-house Research team to identify potential external partnerships and create briefing packs for specific opportunities
- Identify and manage charity event opportunities
- Provision of bid-management support (eg collating bid materials/documentation) on specific business development/tendering opportunities
The Candidate
- Good understanding of what it is to market/sell to clients
- Experience of designing and executing marketing plans/activities in the B2B arena (including research, brand awareness, lead generation, digital marketing and social media, content generation, events management, PR, agency management) is essential
- Experience of working in a Marketing role in a professional services environment is preferred
- Strong team-working, stakeholder-management and influencing skills
- Excellent written/verbal communication skills
- Energy, enthusiasm and ambition