Description
I am currently looking for a Senior Marketing Executive, specialising in Digital Communications, to join my clients global technology company based in Bracknell. With many market leading products, my client has a strong presence in the market, we are looking for someone to take on a long term contract where you will be leading the content and communications strategy for one of our very successful divisions.
Job Responsibilities
*Lead the Content Led Communications Strategy.
*Working closely with our external agency to develop, execute and measure the ROI of each programme.
*The majority of the programmes will be on-line and there will be other off-line programmes to develop and drive.
*Lead and develop our on-line presence via multiple digital platforms eg. Web, You Tube, Social, Apps
*Drive traffic to and maximise conversions.
*Gather customer and competitor insights to build market knowledge and feed into future communications strategy
*Drive the contact strategy and best practice CRM within the division
*Set and manage expenditure plan
*Digital & Social Communications experience
*Evidence of creative content creation or marketing campaigns
*Experience of managing agencies
*Strong planning and organisation skills
*Ability to be an effective project leader and a pro-active team player
*Enthusiastic, self-motivated individual, driven to achieve results
*Strong communication and presentation skills
*Creative thinker combined with a pro-active appetite to implement new ideas and approaches
Qualifications
Graduate level qualification, ideally in a business related subject
Post Graduate Marketing Diploma is desirabl