Description
Search and Marketing Executive
We are currently recruiting for an experienced Search and Marketing Executive for our leading retail client in Central London. The role will be to implement appropriate weekly optimizations to Pay Per Click search campaigns either directly or through external paid search agency.
-The position is to assist the development of the ongoing accounts by researching keywords, writing and testing ad copy and optimizing landing pages.
-Support in any SEO activity or campaign execution.
-Assist in the management of our external PPC and SEO agency, search engines contacts and relevant internal stakeholders in order to deliver a successful search campaign. Use their skills and expertise to evolve and optimize our PPC and SEO activity.
-Provide feedback and facilitate change in search marketing activity where appropriate Maintain a good understanding of the competitor environment and the available commercial opportunities as they arise.
-An expert in online search marketing, in order to influence strategy and to act as a champion for these channels in the business.
-Utilizes any available tools such as Hitwise to anticipate the strategies of competitors and predict market trends and feed information into Search Manager. Produce regular reports of spend and results.
-Produce excellent analysis and commentary on activity and performance and communicate this effectively to assist decision making by search manager and the wider business. Promote brand, category and tactical merchandise marketing campaigns through the highest quality PPC.
Lorien Plc is acting as an Employment Business in relation to this vacancy.