Description
Key responsibilities:
- The role holder will also be responsible for the development of web content and assets which could include web pages, online tools, editorial content, PPC and digital display advertising.
- The role holder will ensure that all marketing campaigns are on brand and reflect the latest brand position
- The role holder will work with agencies and third parties to deliver campaigns and assets to time and on budget.
- The role holder will work with a range of stakeholders across Marketing teams and the business to share outputs and secure alignment and buy-in of campaign objectives.
- The role holder will ensure that all campaigns and assets follow the agreed end to end process and are legal and compliant with the relevant codes of practice
- The role holder will adhere to policy, procedures and control requirements applicable to day-to-day working and projects. Apply Marketing policies, procedures, practices and standards to allocated tasks, taking responsibility for their own actions, to ensure the achievement of high levels of quality, effective risk management and regulatory compliance.
Key Skills:
- Experience of delivering marketing campaigns in the financial services industry (in particular, experience on lending products preferred)
- Experience of managing campaigns across multi-media and multi-channels - including digital channels
- Understanding and experience of marketing principles and techniques (including brand development)
- Experience of managing budgets
- Commercial awareness and understanding of product profitability dynamics
- Experience of managing relationships with agencies
- Print and production experience
- Marketing degree or CIM or IDM qualification desirable
- Personal attributes - High achievement drive/goal orientation, high energy levels, excellent communication skills, results focused, creativity, attention to detail, ability to adapt to juggle different tasks