Description
Software Marketing Executive -
Working in a small but passionate team, the successful candidate will deliver all campaigns, events and content for their software solution. With a clear focus on generating pipeline, the Marketing Executive will be responsible for running lead generation and awareness campaigns, across digital, events and social. This role will be the key point of contact internally for the solution, working closely with the sales team and external agencies.
The role would suit someone that likes to run their own ship, whilst enjoying being part of a team.
Responsibilities for the position of Marketing Executive include:
Campaign Strategy and Execution
Managing and developing an events program
Updating web content using CMS
Social media management
Content and collateral creation
The Role
- To develop and execute a campaign and events plan for the software solution - in line with pipeline generation targets for new business and existing customers.
- To manage the full life cycle' of each campaign and be ultimately responsible for the success, ensuring that the planning, execution and completion runs smoothly and is all managed through CRM.
- To build knowledge of the software solution, awareness of target market trends and current customer behaviours - with the aim of becoming the software specialist' in the marketing team.
- To manage internal communications relating to campaigns, ensuring that the wider business is always aware of marketing activity.
- To be responsible for managing campaign and event budgets, reporting on spend to the Marketing Manager on a monthly basis, ensuring ROI for campaigns and accurate final costs.
- To work with external agencies to create any required campaign creatives or assets such as infographics and ebooks.
- To work with internal sources of knowledge to create compelling content
- To manage and update the social media channels, with a clear focus on delivering compelling content and increasing follower numbers.
- To analysis and identify data, looking for trends or highlighting any gaps.
- To supply copy for the software-specific Google Adwords and LinkedIn advertising programs