Description
For our client with pharmaceutical background, we are looking for a
Marketing Insights & Analytics Lead (m/f)
Reference: -en
Start: asap
Duration: 6 MM
Place: in Zug
Branch: Herstellung von pharmazeutischen Spezialitäten und sonstigen pharmazeutischen Erzeugnissen
Your tasks:
- Provide ad hoc as well as regular analyses to the commercial team to support ongoing business decisions and activities in the development/refinement of commercial tactics/ strategy for the brand/molecule/therapeutic area
- Explore industry trends and emerging markets and presents their implications to GPS and product teams
- Design and consequently delivers reports to global commercial team on brand performance to ensure informed decisions; offers suggestions on action plans
- For brand planning, brings key contribution to situational analysis by consolidating critical/ relevant insights from yearly information-generating activities
- Work closely with the forecasting and analytics lead to accurately and comprehensively project current and future products/indications
- Participate in consensus gaining process for strategic forecasts, including brand team meetings and presentations
- Help identify scenario planning and sensitivity development for risks and opportunities
- Design and implements global market research projects and activities related to strategic decision support, and deliver high quality business insights
- Identify data gaps and generates a yearly market research roadmap for the Product, including business needs, timelines, methodology, and budget.
- Responsible for the execution of market research projects, including vendor selection and management, internal alignment and approvals (CMLR), utilization of new research methodologies and data sources (where appropriate), and presenting the final deliverables with the global and regional teams
- Manage global primary and secondary market research for in-line Products and LCM opportunities; supports New Products team by leading research in the therapeutic area
- Translate market research information into strategic implications and provides recommendations to Brand Team.
Your qualifications
- Bachelor Degree or equivalent in Health Sciences or related discipline, Business Administration, or MBA/M.Sc./Pharm.D. would be an asset
- Recommended strong experience in the pharmaceutical or biotech industry
- Solid experience in market research, competitive intelligence, business analysis and forecasting in an international capacity is preferred
- Experience in project management across a range of functions, seniority, and geography
Skills:
- Marketing manager