Description
NES Global Talent's public sector client is urgently seeking a digital marketing executive to join their team for a contract that will run initially untill the end of the financial year, with a view to extensions beyond that. The role will be based in the city centre of Manchester and will be paid at a limited company hourly rate of £14.97.The successful candidate will provide a comprehensive communications service to all areas across the organisation, supporting the delivery of high quality, consistent digital marketing campaigns from planning and implementation to delivery and evaluation.
Key Role Accountabilities:
Lead on the creation of high quality digital marketing plans and their subsequent execution providing information on the objectives and deliverables of the project, providing excellent Return on Investment (ROI)
Evaluation of all digital marketing campaigns in order to assist in scoping future campaigns, and educate communications colleagues on the mechanics of digital marketing campaigns.
Author and commission quality content and creative assets across a variety of digital channels and media identifying change activities required to improve the customer experience of service access and delivery.
Plan, execute and evaluate digital marketing campaigns using industry techniques such as Display advertising, Pay Per Click, email, SMS and social media campaigns
Support digital production colleagues to manage and deliver effective departmental services.
Personal commitment to continuous self development and service improvement.
Through personal example, open commitment and clear action, ensure diversity is positively valued, resulting in equal access and treatment in employment, service delivery and communications.
Skills Summary
- Communication Skills: Strong communication skills with the ability to adapt to the audience and situation. Demonstrates an understanding of the views of others and communicates in a realistic and practical manner using appropriate language and medium, listens attentively to views and issues of others and responds to issues arising.
- Analytical Skills: Able and confident to resolve moderately complicated queries in their area of knowledge using logical thinking to explain reasoning behind decisions or actions taken.
- Planning and Organising: Demonstrate the ability to organize multiple tasks in the most effective way, and allocate time and energy according to task complexity and priority
- Problem Solving and Decision Making: Ability to analyse situations, diagnose problems, identify the key issues, establish and evaluate alternative courses of action and produce a logical, practical and acceptable solution. Is able to make effective decisions on a day-to-day basis, taking ownership of decisions, demonstrating sound judgement in escalating issues where necessary.
- Creative Skills: Ability to think creatively and provide innovative solutions to problems. Has ability to develop new approaches to finding solutions outside of existing parameters.
- Strategic Thinking: Understands the importance of organisational strategy and how they contribute to it.
- Good understanding of basic HTML editing.
- Experience of Facebook Markup Language and Iframes desirable
- Good understanding of the mechanics underpinning PPC, Social Media and digital advertising campaigns
- Good knowledge of Content Management Systems
- Sound understanding of Microsoft Office packages
- Knowledge of audio/visual recording and editing
- Requirement to undertake Chartered Marketing Digital Certificate or equivalent qualification if not already held