Description
My client, a leading FinTech brand, is on the hunt for an interim PR & Content Manager for a 12-week contract to manage the BAU activity.
The ideal candidate will have a mix of agency and client side experience, with some financial services knowledge preferred but not essential.
Key Features
Brand
- Own the brand proposition and messaging.
- Develop and manage our target market value propositions and messaging.
Awareness
- Creation of a killer PR and Communications strategy, ensuring delivery of ground-breaking integrated PR and Communication campaigns which are aligned with business objectives and deliver tangible results.
- Oversee the day-to-day PR activities in conjunction with our regional PR agencies utilising a range of tactics and channels.
- Provide C-suite and business leads with communications advice and consultancy.
- Develop, manage and maintain relationships with key journalist/media contacts; advisers and industry influencers to maximise PR opportunities and ensure effective coverage of our key messages. Own and execute our influencer programme.
- Develop and deliver a world class global events strategy.
Content
- Develop a content marketing strategy and establish a content framework to deliver engaging and timely content that drives inbound enquiries and incites action across all stages of the sales funnel.
- Manage and deliver a constant stream of content (create and curate from advisers, key clients and partners) for use across multiple channels.
Measurement and reporting
- Monthly reporting against KPIs.
- Management of annual brand health survey.
- Analysis and use of historical performance metrics and data to inform strategic decision-making.
Email CV to (see below) for more information!