Description
Media Relations Manager/London/3 months Contract/400 to 500 GBP (Per Day)
To develop and manage the media relations strategy and promote its investment business and overall proposition in the external market. Work closely with senior management and other internal stakeholders to enhance the reputation and the market perception of its business. Manage agencies in the target markets to deliver corporate and investment messages and support sales and business objectives.
Work with stakeholders and the wider marketing team to identify opportunities and create engaging content for dissemination through external media channels (including social media). A key feature of the role is the requirement to understand the corporate ambitions in the DB, DC, retail and direct to consumer market places as the industry evolves, helping to position the organisation as a thought leader in the industry.
Act as a spokesperson for the with the press and industry bodies to enhance and protect its reputation.
Principal accountabilities
Media Strategy: Develop and manage external media strategy for the institutional, DC, retail and direct-to-consumer investment capabilities, with particular emphasis on digital channels. Work with business stakeholders to identify and articulate the long-term vision and advise on external communications strategies for the media. Strategy implementation: Implement the press and social media strategy including: developing and delivering focused, high impact profile pieces on the business; delivering a regular pipeline of news across key media channels; and developing media support for specific businesses, campaigns or strategies as required. Establish and maintain a contact program with key journalists and thought/opinion leaders. Help to select and coach spokespeople. Campaigns and Initiatives: Develop and implement targeted media plans to support marketing campaigns, key business projects, tactical initiatives and organisational changes using the most appropriate communications channels (including social media). Work closely with Marketing Planning, Marketing Services, Digital Marketing and Events to co-ordinate and maximize the impact of PR and paid-for media opportunities. Develop key messages: Develop key messages for the institutional, DC/workplace, retail and direct to consumer market place to increase awareness of the organisations capabilities. Work with the Head of Communications to develop BAU and strategic messaging across all investment strategies, promoting growth through both traditional and social media channels. Content Production: Preparation and delivery of timely and compliant content, including press releases, articles and blogs, to promote the proposition across its target markets. Maximise positive press coverage via channels including the public website and client communications. Stakeholder Management: Build and maintain strong relationships with key business stakeholders, advising, influencing and coaching on best communication practice. Liaise with Group Communications functions. Media Monitoring and Measurement: Manage activities to monitor press coverage (including monitoring of peers) and develop and monitor KPIs, and report on effectiveness. Provide a quarterly report summarising the press coverage and manage the distribution of press cuttings. Media and PR agency relationships: Manage the external PR, media training and media monitoring agencies. Crisis management: Anticipate and identify issues that may have an impact on the business to safeguard the organisations reputation. Respond quickly to a crisis, escalating appropriately and advising the business on reputation risk, guiding and educating the business to become more media savvy. Process and Procedures: Develop and maintain the external communications processes and procedures documentation, ensuring that communications are compliant and timely. Budgets: Manage the media relations budget for the team, including invoicing and payments. Prioritise budget requirements and help develop the marketing budget in conjunction with business heads.Experience At least 5 years' experience in a PR/media relations role with an asset management company, or an agency serving the investment industry
Experience of managing media strategies for a high-profile organisation
Specialist knowledge/skills Strong relationships with key national and trade media contacts (including UK personal finance press)
Detailed knowledge and understanding of UK media relations practices, including ability to handle highly sensitive issues with journalists
Exceptional writing and editing skills and ability to develop messages for a variety of audiences
Competence/Characteristics
- Ability to work closely with senior executives to help develop and deliver strategic PR plans aligned with business priorities.
- Forge strong connections and relationships across the Group to ensure they are informed about our media plans and to coordinate responses and plans where necessary.
- Ability to take ownership of agreed PR plans and strategies and deliver against agreed PR plans and strategies.
- Exceptional interpersonal and communications skills, in order to interact effectively with senior stakeholders and across the wider marketing team, as well as external partners
- Ability to work in a high pressure environment and remain composed in the face of multiple projects and tight deadlines
- A strategic thinker who can instigate creative ideas to distinguish an organisation's proposition
- Very well organised with excellent attention to detail
If you match these requirements, please apply in the normal way. Elevate will send you an email, please open, click and action that email and your application will be visible to the hiring organisation directly.
