Description
RE: Content Writer - London - 3 weeks Contract
The objective of this role is to combine subject matter expertise with marketing, content strategy and messaging knowledge to develop go-to-market copy that will generate response and interest.
Must have recent experience in marketing (preferably in the healthcare or pharmaceutical space), and creative copy writing skills, as well as:
- Demonstrated experience developing concepts and brainstorming independently or as part of a team
- Must possess journalistic and interviewing skills
- Experience planning and facilitating discovery workshops
- Proven ability to write for healthcare professionals and healthcare consumers
- Digital and pharmaceutical content aptitude required
- Demonstrated medical writing experience and aptitude
- Working knowledge of Web/interactive design and graphic tools and processes
- Should possess a deep understanding of best practices for content creation and content management and the value of user input
- Proven ability to conduct content audits and inventories (qualitative and quantitative) to identify current content and future content needs; mapping content to new site architecture and identifying content gaps
- Must be self-motivated and an analytical problem solver
- Must have excellent organisational, documentation, and communication skills as well as strong attention to detail
- The ability to work in a team environment and independently