Description
Title: Marketing Manager Eastern Europe, Field Marketing
Duration: 12 Months
Location: Dublin, IRL
Job Details
Client seeks an experienced, entrepreneurial and results-focused marketing professional to drive the creation and implementation of innovative and compelling marketing campaigns in support of client solutions and industries, growth objectives and strategic initiatives across Eastern Europe.
The opportunity requires a dynamic, creative and pragmatic professional with a proven history of success creating effective marketing content and campaigns. The candidate will be leading B2B marketing campaigns along the full customer buying cycle across different channels such as web, social, email, as well as (in-person) events, Account Based Marketing and other activities.
This position requires strategic insight and planning as well as hands-on execution. Although this role is an individual contributor, it requires an experienced professional who is able to orchestrate a cross-functional team to deliver content and campaigns that elevate our brand and drive measurable results.
Responsibilities:
Lead the demand generation campaigns for client in Eastern Europe.
Craft and deliver breakthrough marketing campaigns and supporting content via relevant mediums and channels, including but not limited to web, email, digital advertising, events, paid and organic social media, direct mail and sponsored content to drive engagement, pipeline and ultimately ACV
Orchestrate, negotiate, prioritize and manage project deliverables
Work cross-functionally with internal teams and external agencies to effectively execute impactful campaigns on time and within budget
Understand client's brand and product positioning to ensure content and campaign deliverables follow brand standards and utilize best practices
Research and recommend creative and innovative campaign tactics and experiences based on program format and budget
Measure, optimize and report on content and campaign analytics and ROI; pull reporting, reviewing analytics and presenting results to key stakeholders and Executive Leadership
Orchestrate the creation of customer/Trailblazer reference stories and tie them into the overall content strategy and campaigns GTM
Develop and oversee program-specific budgets, forecast results and drive quantifiable ROI
Manage multiple, complex timetables successfully in a collaborative and extremely fast-paced environment
Experience/Skills Required:
(3+ years) B2B or B2C marketing experience in a demand/lead generation, campaign manager, content strategist, digital marketing or marketing manager capacity
Demonstrated success building, leading and managing integrated B2B marketing campaigns and/or content strategies that drive demand and pipeline and include a mix of web/digital, email, events, social media, and direct mail components
Exceptional organizational skills with rigorous attention to detail and strong project management skills
Proven understanding of how to maximize the impact of content and campaigns. Efficient and confident in pulling reporting, reviewing analytics and presenting results
Experience engaging and managing internal teams and external agencies to effectively execute projects on time and on budget
Strong background in developing and executing persona-focused and/or industry-specific marketing content and campaigns
Experience managing marketing budgets, allocating & optimizing spend across tactics and experience with forecasting results and driving quantifiable ROI
Demonstrated ability to lead, influence and work across organization boundaries, including a broad range of peers and executives
A highly professional and collaborative team player with an entrepreneurial mindset who works well under pressure in a high growth environment
Excellent written and verbal communication and presentation skills using storytelling
Knowledge of the Eastern Europe market is an advantage
Language: English. Polish and or Czech is an advantage
Previous roles working in technology companies and especially cloud and/or marketing to service, sales and/or marketing decision-makers is an advantage
Bachelor's degree in Marketing/Communications/Business, Master's degree is a plus but not required