Description
- Marketing Manager
- Award Winning Global Leading Technology Brand
- Team Management and build
- Hands on Operational Marketing Leadership
- Strategy, Design & Implementation
- Product Campaign & Content Management
- Attractive day rate
- London/City
Our client a global leading technology brand is currently looking for a hands-on Marketing Manager.
A key role within the marketing team, the Digital Marketing Manager will oversee all.digital marketing programmes and help make an impact that will contribute towards the overall growth of our UK business.
This role would be suited to an organised and dynamic individual with a background in (and a passion for!) social media and digital marketing who is confident with creating digital marketing plans and isn't afraid to get stuck in.
Responsibilities (key tasks and requirements of the role)
- Reporting to the Head of Marketing, as well as working alongside the in-house graphic designer, third-party agencies and multidisciplinary teams within the business to create engaging content, build brand awareness and drive sales across multiple digital channels.
- Social Media management across all social media channels.
- Manage a busy program of webinars to generate leads for the sales teams
- Plan and execute digital marketing campaigns including email, advertising, social, PPC and lead gen.
- Co-ordinate with the PPC/Digital Media agency to ensure campaigns/programme run smoothly and can me optimised.
- Manage client and prospect email programmes including opt-ins and building marketing assets in the relevant software.
- Input into and manage ongoing budgets for campaigns.
- Ensure our brand message is strong and consistent across all channels (including events, email campaigns, web pages, promotional material and sales).
- Identify opportunities to expand market share of existing and new products.
- Monitor competition and benchmark our digital communications.
- Coordinate sales and marketing efforts to boost brand awareness.
Competencies
- Digital Marketing
- B2B Marketing
- Communication Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
- Commercial Ability to review data and identify key opportunities to focus on growing product usage.
- Technical/Professional Knowledge Having achieved a demonstrably strong level of technical and professional skills in marketing channels (eg SEO, PPC, email, etc).
- Building Trusted Relationships Using appropriate interpersonal styles to establish effective relationships with external partners and internal colleagues; interacting with others in a way that promotes openness and trust and gives them confidence in one's intentions.