Description
We are looking for an expert/team with strong experience in Google Analytics to carry out the following tasks for a manufacturer of high-quality outdoor clothing with an online e-commerce shop.Google analytics 4 optimization
- Advice on cookie consent or possible uses in compliance with data protection regulations
- Creation of GA4 property
- Provision of measurement ID for installation/integration of measurement ID via GTM
- Link to existing Google search console, Google Ads, and Possibly other services
- Setup and review of Custom events
- Set up and review conversion tracking and remarketing
Google tag manager setup
- Consideration of Consent cookie banner solutions (Depending on the chosen solutions and possibly with additional developer effort
- IP anonymization for google analytics
- Tracking clicked links
- Clicks on linked emails or phone numbers
- Detection of scroll depth
- ggf. enquires via form
- Setting up pre-agreed conversion pixels
Cookie consent tool Beratung
- Advice and setup per domain
- List of all existing services and cookies
- Establishment of consent banner services, representation of functions
- Integrate the consent banner via the google tag banner
- Adaptation of triggers for triggering depending on cookie policy for Google Analytics and Google Ads-remarketing
- Testing the correct display of the tracking tags via the google tag manager
Enhanced eCommerce tracking
- Advice on planned measures
- Creation of the DataLayer concept
- Checking the completeness of the DataLayer
- Checkout funnel check
- Set up retargeting
- Quality assurance