Description
Overview:- The Campaign Manager ensures the creation, delivery and execution of a series of marketing programs that drive demand for company, in alignment with regional and vertical market goals.
- They will also oversee the campaign based demand generation process for a specific region, vertical or portfolio, in close coordination with peers around the world.
- Collaborate with vertical- and product focused strategists in creating and executing a campaign plan designed to generate demand for their area of responsibility.
- Interprets the marketing strategy to define campaign objectives, goals and identify the marketing mix of deliverables, events and media.
- Manage the creation and deployment of campaign assets to achieve plan goals, including e-mail, digital, print, event based and content syndication (3rd party) marketing tactics, among others.
- Act as the demand creation expert for area of responsibility, including the monitoring of tactical performance, market trends, industry best practices to drive strategic insights and adjustments.
- Serve as optimization champion, including contact database health.
- Leverage profile data and behavioral activity to drive sequenced programs that ultimately lead to right time, right message delivery.
- Top-level comms plan and campaign map for area of responsibility, collating all planned tactics for the vertical, region or portfolio in question.
- On-time/on-budget delivery of major demand generation programs and underlying tactics in support of the vertical campaign in region.
- Coordination of all Demand Generation practices and programs for the vertical, working closely with Global and intra-regional counterparts.
Qualifications:
- Leadership skills
- Ability to think strategically and guide fellow stakeholders, based on Marketing expertise.
- Strong tactical marketing skills and creative vision.
- An outcome focused approach to marketing and demand generation.
- Strong communication skills to relay campaign plans and results to internal and external audiences.
- Technical skills
- A growing depth of knowledge on key marketing tools including Eloqua, GamePlan, others.
- Understanding of demand processes and best practices for demand creation and acceleration including, but not limited to, understanding of contact and data management, lead management, revenue performance management.
- Expertise in campaign creation, creative direction and/or agency coordination.
- Program management.
- Digital marketing expertise; firm understanding of testing strategies and execution of all digital assets.
- 5-7 years managing Marketing programs or processes
- Bachelor's degree in Marketing, Public Relations, Communications or similar
- Depth of experience in creation and strategic implementation of multi-touch/multi-phase campaigns in support of technically advanced products and solutions
- Spanish language fluency required, Portuguese preferred.