Description
Marketing Executive - Loughborough - £30,000 per annum - 12 Month Contract
Our client a Global manufacturing company is seeking a Marketing Executive to be based in Loughborough on an initial 12 Month Contract.
Responsibilities:
Prepare and implement annual business plans for the Prosthodontic range of products, to ensure achievement of UK & Ireland Regional CIP within allocated A&P expenditure.
Responsibility for new product launches to include pre-launch, pricing, forecasting, channel listing where appropriate - following the 'gates with teeth NPI process'.
Track performance v CIP for products within portfolio and provide sales & marketing management team and sales team with direction and guidance regarding strategies and tools to meet CIP targets.
Management of A&P budget ESPE product ranges including zero budgeting, ROI metrics and sample allocation.
Production and stock control of literature and promotional support items ensuring effective support of the sales team function.
Participation in Global and European projects as agreed to support implementation of Global and European ESPE Business Plan.
To work with channel partners and develop joint marketing strategies to ensure engagement with ESPE products and initiatives
Management of non-technical customer enquiries.
To pro-actively work with Customer Services and the Channel team to ensure Sales & Operations process (demand planning) secures the appropriate level of stocks to support customer demand and well managed inventory levels for designated products.
To work closely with the sales function to develop plans appropriate to their needs and those of their customers.
Maintain existing and develop new working relationships with relevant Industry publications & Dental Associations and Key Opinion Leaders.
To develop and maintain adequate competitor information files including product literature, positioning, pricing, new product introductions and sales force information.
To maximise the E-business opportunities by constantly reviewing and implementing e-marketing strategies appropriate to the business and customer base.
Required Skills/Experience:
Understanding of theoretical marketing concepts.
Computer confident with working knowledge of Windows, Excel, PowerPoint, E-mail and the Internet.
Proven marketing experience essential, sales experience preferred.
Mature outlook. Well organised individual with excellent verbal and written communication skills.
Self-motivated team player able to work alone using own initiative.
Ability to work under peressure and to prioritise effectively.
Degree level or equivalent, preferably in business management or life science. CIM Diploma preferred.
Candidates will be strong marketers dealing with products, rather than services. If they have come from a Health Care background that would be great, but this is not essential