Marketing Analyst

Job type:
on-site
Start:
n.a
Duration:
n.a
From:
Synectics
Place:
North Carolina
Date:
09/08/2015
Country:
flag_no USA
project ID:
979840

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This project is archived and not active any more.
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Summary:

Conduct marketing coordination activities in North America, in conjunction with third party marketing firms and event planners.
Major Job Duties and Responsibilities:
  • Work on a daily basis with marketing firms to develop, distribute and track new marketing content for digital and print channels.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Track marketing and sales activity including customer attendance at over 70 events per year.
  • Analyze collected data and present to the MARCOM team.
  • Work closely on a daily basis with the extended MARCOM team, the North America Dealer community, the North America sales team and specific customers.
  • Conduct and track on a daily basis specific administrative activities related to electronic filing, project plan updates and logistics management.
Education/Experience:
  • Bachelor's degree in marketing or equivalent discipline required.
  • Two to four years relevant marketing, communications or public relations experience required.
Skills and Competencies:
  • Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
  • Ability to work independently and manage one's time.
  • Experience required with Instagram, Facebook, Pinterest and Youtube.
  • Knowledge of principles and methods for showing, promoting, and selling products or services.
  • Knowledge of media production, communication and dissemination techniques and methods.