Description
Salt's client, a market leader within the Fintech space is on the hunt for a Senior CRM Monetisation Manager to deliver their ambitious and industry-leading CRM strategy.
In this immediate starting, 3 month contract position (potential to roll thereafter) the successful freelancer will support with the design of engaging and nurturing user journeys and comms to impacts their vital acquisition, revenue and retention targets. You will lend your expertise within this tech led, digital first, B2C organisation - owning and delivering against the key area of CRM, 'monetisation' - taking ownership of KPI's and delivery of the CRM planning and execution to deliver against them.
Key Role Responsibilities:
- Oversee responsibility for the planning, delivering, and optimisation of data and insight-led automated communications and customer journeys
- Deliver a step-change in automation & personalisation of the CRM programme via test & learn and innovation
- Build an in-depth understanding of the customer journey with the goal of creating beautiful, highly relevant, and personalised CRM
- Effectively drive monetisation through one-off email campaigns
- Work collaboratively with data and analyst teams to utilise user behaviour, machine learning data to further segment customers
- Develop an in-depth understanding of the product range to ensure delivery to best suited user segments
- You will work closely with internal commercial & product teams to deliver a tailored offers customer experience
- Brief and collaborate with internal designers/writers to ensure comms are on brand, effective, accurate and compliant
Key Skills Required:
- Experienced in the planning & building automated CRM journeys from scratch
- Proven ability to build and send emails & push notifications within CRM platform
- Have an excellent understanding of CRM best practice
- Experience of mobile would be advantageous
- Be data literate and able to understand and use a range of data visualisation tools and dashboards
- A keen interest in test & learn/continuous optimisation
- Hold excellent attention to detail