Description
Campaign Executive - Paddington - Telecoms - £272 - 6 months rolling - ASAP
Responsibilities:
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Responsible for submitting campaign data requirements to all relevant teams and ensure customer data compliance and policies are adhered to
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internal teams and external agencies Responsible for briefing internal teams on all data requirements to enable accurate campaign measurement based on clear agreed KPI's
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Responsible for briefing campaign build to external agencies on data and creative campaign details for email and DM marketing campaigns or activities that require technical capability we don't support internally
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Responsible for briefing Digital, tracking and reporting on all website requirements linked to Base Marketing campaigns
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Responsible for briefing Social Media, CS and retail teams where campaign is multi-channel
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Ensure consistent creative and data briefing by using approved Base Management documentation to align CCO and CMO ensuring delivery teams receive the right detail to deliver efficiently and accurately
Skills:
- 3 - 5 years marketing campaign experience in fast-paced multi-channel technology or communications company
- Proven experience launching commercially impactful, customer insight-led campaigns
- Excellent understanding of direct response marketing, direct communication channels ie SMS/MMS, Email and DM, customer data and fulfilment channels
- Attention to details
- Track record of working effectively in cross-functional teams
- Good knowledge of campaign delivery best practice and optimisation principles
- Telecoms or digital experience
- A relevant marketing qualification
- Experience working in a telecoms or services retail or sales environment