Description
Position: Digital Marketing Assistant
Location: Newton, MA
Job Type: Contract
Job Responsibilities:
- Manage the Centers database platforms to ensure accuracy, run reports, and provide insights through analysis to improve overall decision making.
- Updating Center website using a Web CMS, including creating new and updating existing pages
- Data gathering and analytics
- Entering email content into email marketing program
- Assisting with social media, including scheduling posts, posting to LinkedIn groups, and occasionally writing content.
- Data-cleaning work on contact lists in Excel spreadsheets
- Editing marketing videos based on testimonial videos
Required Experience:
- Experience managing a customer relationship management system (preferably Microsoft Dynamics).
- Experience using a marketing platform (preferably HubSpot) and a website content management system (CMS) preferably Adobe Experience Manager (AEM).
- Familiarity with marketing metrics tracked in Google Analytics
Preferred Experience
- Ability to conduct statistical analysis on a variety of data
- Understanding of and experience with social media platforms, especially LinkedIn and Twitter