Description
Retention Marketing Executive
Contract
Dublin
A well-known Dublin based business are seeking a Retention Marketing Executive to join their business. This Retention Marketing Executive will design and implement initiatives and campaigns that retain the existing base delivering on core KPIs with an emphasis on Customer Lifetime Value, customer engagement, customer satisfaction and churn mitigation.
Responsibilities:
- Design Customer life cycle strategies to support the delivery of Consumer Base segment KPIs
- Manage and improve the customer life cycle campaigns across multiple channels.
- Design requirements and work with the communications team to create engaging campaign content to support all initiatives.
- Execute monthly and quarterly plans that maximise customer revenue through effective and targeted up-sell, cross-sell and increased product penetration.
- Monitor and report on the performance of these campaigns against agreed KPIs.
- Identify market opportunities, trends and threats and propose appropriate actions that can then become targeted activities to engage and grow the base
- Extensive and effective operational team working with many stakeholders across the business.
Experience/skills:
- Related qualification desirable.
- Experience in marketing, below the line campaigns and planning.
- Direct/Digital Marketing experience.
- Analytical and insight driven.
- Experienced in developing clear action plans to implement customer insights.
- Excellent interpersonal and communication skills with a strong ability to collaborate and influence.
If you would like to be considered for the role, please email your CV to - (see below) Suitable candidates will be contacted before shortlisting.
Project People is acting as an Employment Business in relation to this vacancy.