Description
Digital Omni-Channel Manager
We are looking for people with proven omni-channel channel experience and the ability to analyse marketing campaigns in Real Time to join a high-performing marketing team on a year long contract.
The Omni-Channel Manager has the unique opportunity to shape, influence, and create digital experiences across all channels that build this organisations digital brand.
As part of a team of regional Omni-Channel Managers you will help to lead and influence the customer journeys and experiences we create across touchpoints, working with stakeholders to develop the right messaging for the right audience at the right time. You will work with other regional, global and country stakeholders and external agency partners to help execute your vision and strategy.
Role & Responsibilities
- Be a regional expert on delivering connected & engaging experiences across our marketing channels.
- Analyse marketing campaigns and understand what is working and what isn't in Real Time.
- Define, create and respond to foundational always-on audience journeys that deliver desired and useful experiences across all relevant marketing channels (paid, owned, earned).
- Leverage reporting and analytics to understand, measure and optimise Omni-Channel journey impact.
- Be accountable for key journey KPIs to help meet regional business goals.
- Leverage automation tools and expertise, proactive personalisation, data driven targeting/retargeting and predictive analytics to streamline the decision journey to efficiently move audiences through the buying process.
- Partner with countries to deliver relevant customer journeys and best practices.
- Work with content teams to develop digital-first content that guides the audience through the buying process.
- Define and create interaction opportunities within the journey that encourage audience engagement and active participation.
- Continuously identify new opportunities to deepen audience engagement.
Your Background:
- You have deep process expertise in marketing online channel and cross channel integration.
- An ability to develop actionable insights from data to influence business decisions.
- Capable of synthesising results from various sources of information to provide recommendations.
- Proven experience in design thinking and empathising with the customer.
- Gained a Bachelor degree in Marketing, Business, or Psychology.
Desired Skills
- Possess the ability to lead cross functionally - in a highly matrixed and entrepreneurial environment.
- Come with exceptional communication and organisational skills.
- Able to manage multiple projects in a fast-paced, deadline-driven environment.
- Proven ability to build consensus and work effectively within a cross-departmental team.
- Strong and demonstrable experience with empathising with customers through interviews to understand needs & incorporating their feedback into marketing campaigns.
For more information please call Charlie Warren.
Omni-Channel/Marketing/Digital/Manager/Contract/Paid/Owned/Earned/Interaction/User Journeys/Manager
Allegis Group Limited operates as an Employment Business and Employment Agency as set out in the Conduct of Employment Agencies and Employment Businesses Regulations 2003. It is a company within the Allegis group of companies, the fourth largest staffing group in the world, (collectively referred to as the "Allegis Group"). TEKsystems, Aston Carter and Aerotek are trading names of Allegis Group Limited. If you apply, your personal data will be processed as described in the Allegis Group Online Privacy Notice. Please note when you give us your data, we will share it within Allegis Group and this involves the transfer of such data outside the European Economic Area, subject to the protections described in the Allegis Group Online Privacy Notice.