Description
Public Sector client based in London - Marketing/Campaigns Manager - this role has been deemed inside scope of IR35 - Contract until end of March 2019 initially to start ASAP (up to 2 weeks NP considered)
Marketing/Campaigns Manager - £310 Umbrella
- Lead the planning and delivery of 1-2 year and other short term customer and user campaigns and behaviour change programmes that are innovative, effective and prioritised.
- Lead integrated teams, ensuring that channel owners have the opportunity to contribute to the plans, understand the agreed plan and translate it into deliverables across their own channels.
- Once clear, quantified outcomes and budgets are agreed, you will be fully accountable for the outcomes, cost management, channel selection, strategic and message alignment across all channels, creative execution and delivery for the campaigns and behaviour change programmes that they lead.
- Developing 1-2 year and other short term customer and user campaigns and programmes, ensuring alignment with the 3 year pan customer communications strategy and plan and any relevant thematic customer communications strategies and plans.
- Leading the day to day management and delivery of integrated communications campaigns and behaviour change programmes, generating ideas and ensuring all channel owners have a chance to contribute to the plan, understand the final strategy and how to translate it into deliverables for their channels.
- Management of project and campaign budgets of circa £50K-£2m, allocating budget across all customer communications channels and behaviour change interventions to meet the agreed outcomes cost effectively and efficiently.
Skills and experience:
- Public Sector or transport/rail related campaigns experience is advantageous
- Strong marketing campaign management skills and experience of working with creative and media agencies.
- Experience of Multi-Channel Campaigns and budget management of them of at least £50k
- Experience of planning and leading the delivery of outcomes focused customer communications campaigns to deliver a variety of objectives - including behaviour change, reputation management and generating revenue and sales.
- Good experience of working with external 3rd parties, particularly across creative and media agency and behaviour change sectors;
- Strong knowledge of customer and user communications and behaviour change strategy and the role that both can play, alongside other levers, in delivering behaviour change, reputation management and driving revenue.
- Strong knowledge of all core marketing communications channels: above and below the line (including TV, radio, press and posters), face to face, direct mail, on line, digital and social media.
- Knowledge of other channels of engagement including PR/news, stakeholder engagement and how to engage with our people.
- Able to generate enthusiasm across the 'Matrix' and within supplier teams.
- Able to turn plans into action to ensure successful delivery of customer and user campaigns and programmes with the ability to commission work through and management of external suppliers.
If you are interested in the role and have the skills and experience required, please apply below or give me a call for further information