Description
Senior Marketing Manager - Fitness Project
3-6month contract
£p/d
Background:
This role sites with a start up company that is part of a well-known Elite Sports organisation and is working on several exciting projects in the digital space.
The Role:
With responsibility for brand, marketing and PR, the "Senior Marketing Manager" will lead the strategy development and implementation for go-to-market planning, launch, growth and new territory roll-out strategy for this ground-breaking sports nutrition project.
Responsibilities:
- Develop, implement and lead brand, marketing, and communication strategies across geographies to deliver defined strategic, operational and financial growth goals.
- Responsible for all owned, earned and paid media across all platforms on a global scale to deliver, and maximise, user acquisition, retention, reactivation and monetisation.
- Grow subscription numbers and revenue. Create effective retention and monetisation programmes to drive lifetime value.
- Manage ambitious PR, social media, eCRM and events & experiential programmes.
- Integrate market insight, user research, customer feedback and analytics into all aspects of marketing planning, implementation & measurement and to feed into development of new products, new features and new content.
- Collaborate on content strategies and maximise use of content for acquisition as well as for continued engagement.
- Be the brand guardian.
- Build relationships with strategic brand, media and platform partners.
- Provide subscription business expertise across all projects.
Requirements:
- Experience in data analysis and growth hacking.
- Experience in A/B testing
- Global experience across UK, USA, Europe and Asia
- Curious and experimental, with a desire to break-out from traditional methods.
- A deep understanding of consumers and their motivations
- Collaborative approach to work.
- Able to prioritise tasks and manage time
- An ability to form flexible and collaborative working relationships with key stakeholders
- Excellent verbal and written communication skills
- Interest in, sport, nutrition, health and fitness, really great if they have worked in fitness industries.