Description
Marketing Specialist - Eloqua/Braze
Responsibilities:
- Develop & execute campaigns in Eloqua to drive scalable improvements to customer life cycle management.
- Ensure all new capabilities integrate with existing technology and processes.
- Leverage Eloqua to continuously optimize performance & campaign workflows across the customer life cycle using structured automated processes such as data augmentation, lead scoring, propensity modelling, etc
- Increase the reach & effectiveness of customer communications to drive product engagement through a well-coordinated mix of emails, social ads, SMS, push notifications, in-product prompts, on-site prompts, etc using the Eloqua platform.
- Build and execute a testing roadmap to continuously test and learn and drive innovation across the campaigns
- Work closely with Marketing Automation Manager counterparts in other geos to gather insights and share findings
- Ensure data and reporting is accurate - Manage data connections and reporting capability into Eloqua
- Explain performance against targets - build dashboards to enable marketers to assess results against expectations improving channel/program effectiveness
- Build and document processes for delivering and optimizing effective campaigns & programs by partnering with design teams to translate marketing requirements into email functionality, as required
- Design, develop and execute new marketing assets to support campaigns and manage pre- and post- deployment testing and QA to drive improved customer engagement.
Desired Experience:
- 1-3 years of hands-on experience with marketing automation tools (preferably Eloqua or Braze) for SaaS, apps or similar online or eCommerce services or products
- Previous experience using Braze (highly desirable)
- Basic HTML skills required
- Subject matter expert in email best practices, deployment, subject line testing and send-time optimization
- Proficiency with templating languages to implement dynamic content in emails
- General understanding of relational databases
- Understanding of HTML for email design edits Knowledge of Salesforce.com, SiteCatalyst and Tableau (or similar tools) is a plus
- Ability to thrive in a high-volume and fast-paced environment
- Ability to translate business requirements into technical requirements and vice-versa.
If you are interested in this position please apply below.