Description
Programmatic Strategist
This is a rare opportunity to join one of the most prestigious tech organisations in the world on an indefinitely long contract (1 year +). They are based in Middlesex with easy M3 and M25 access and currently working 100% remote.
Experience around agency management, identifying areas of optimisation and the ability to build an EMEA wide strategy would be very beneficial for this role.
They have recently made huge investment into Programmatic Marketing and it is an exciting time to join the business.
Key Skills:
- Programmatic Strategy
- DSP/DNP
- DV360
- Manage Spend
- Manage Agency
- Build EMEA Strategy
Spec:
What you'll do:
- Lead the EMEAR direction and development of programmatic campaign strategies and programs based on current business goals.
- Partner with the Global Programmatic Manager to develop and drive the media Programmatic capability within EMEAR.
- Leverage proprietary and 3rd party data and tools for campaign strategy and planning; Design programmatic approach for account based planning
- Manage cross-company strategy and account-planning for Programmatic, including evaluating how to prevent campaigns from competing with each other in the marketplace
- Evaluate bid strategies and best-practices for implementation into programmatic programs;
- Convert programmatic strategy into the programmatic tracker in readiness for the media agency to traffic campaigns
- Work with theOnline Audience manager to build and action audiences/segments in the appropriate channels; QA audience/segment delivery and support ensuring they are populated into the relevant platforms
- Ensure campaigns are implemented and managed based on requirements
Requirements:
- 3+ years working as a programmatic trader either in agency or in-house team
- Strong experience in executing programmatic campaigns
- Able to initiate and drive opportunities independently, while operating in a complex organization, in an environment that changes quickly
- Hands on experience with implementation of AdTech into process/workflow.
- In-depth understanding of audiences and how to effecitvely set up campaigns to reach the desired target audience
- Solid understanding of martech/adtech environment and excellent knowledge of tech stack solutions and platforms both on agency and marketer side (DMPs, DSPs, CDPs, etc.).
For more information please call Charlie Warren.
Programmatic/Strategy/Digital Agency/DSP/DNP/DV360/Display/Video/Manage Spend/Manage Agency/Build EMEA Strategy
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