wifi module with microcontroller software to generate binary file we will use LED Matrix Studio, its freeware software, the link is below tutorial available on youtube how to generate binary files
tutorial: https://www.youtube.com/watch?v=FrSoPfCYExA software: http://maximumoctopus.com/electronics/builder.htm we will use flash Memory to save effects effects we will add as per memory
Use mobile application
with help of a mobile application, we can select effects file which we want play also we want the option to add text vai mobile application set-option to how many time text will be play for example text after 1 effect aur text after 5 effects