Description
JOB DESCRIPTIONThe Senior Marketing Analyst is expected to bring scientific rigor to
marketing, fostering a test-and-learn approach, with the end goal of
maximizing the effectiveness of marketing efforts. The ideal candidate will
have extensive training and experience in direct response marketing
analytics, in order to provide the analysis, metrics, and reporting that will
drive key decisions for customer acquisition and retention marketing. This
position is assigned to the Individual and Family Plans line of business and
is responsible for all aspects of direct marketing analysis, including:
analysis planning, defining data requirements, extracting and managing data,
conducting the analyses, and communicating conclusions/recommendations to
Stakeholders. To be successful the Sr. Marketing Analyst will demonstrates a
thirst for knowledge and natural curiosity that facilitates rapid learning of
CLIENT'S business model and our data infrastructure, in order to
produce relevant analyses that have a positive impact on marketing results.
Candidates must be self-motivated, detail-oriented, have the ability to work
with limited supervision, and work well as part of a small-team. Must be
comfortable in an environment of constantly changing priorities.
Major Responsibilities
1. Support business objectives in making strategic data-related decisions by
analyzing, internally managing and reporting of marketing campaign activity
data as needed.
2. Design and execute complex analytics projects and campaign test that
involve data collection and analysis
3. Contribute to problem solving, process design and analytical report
development.
4. Support the design and analysis of direct marketing campaigns.
5. Works with the team and stakeholders to identify key business issues.
6. Use SQL and SAS for delivering data, synthesizing analysis and developing
key marketing and consumer insights to meet business objectives.
7. Prepares preliminary interpretations of analyses for project teams and
manager.
8. Assesses information to identify the best solution from existing
alternatives.
9. Conducts data mining and predictive modeling.
Basic Qualifications
• Bachelor's Degree or related professional experience (4 years) in lieu of
education
• Minimum of 4 years related experience; Or, Master's degree and 1-3 years
experience
• Thorough knowledge of direct marketing analytics and reporting. Required
• Complete understanding and application of principles, concepts, market
strategy practices, and standards. Required
• Excellent analytic and problem solving skills
• Excellent data management skills coupled with extensive experience in
relational databases and data quality
• Broad application of principles, theories, and concepts of database
marketing/direct
• Skilled in MS Excel, SQL, SAS or SPSS. Must know how to manipulate,
extract, analyze, and report data. Required
• Excellent communication skills and the ability to produce Microsoft
PowerPoint presentations
Preferred Qualifications
• Master's degree preferred (Business, Public Health, etc.)
• At least 5 years related experience preferred
• Experience/knowledge in Health Care industry
• Formal training and experience in statistics, mathematics, and quantitative
analysis