Description
Our client, a well known travel brand, are recruiting for an Email Executive with fluent french or German language skills.
You will be responsible for the implementation and optimisation of email/CRM programmes across all aspects of the email (CRM) communication strategy, including acquisition, activation, retention, reactivation and tactical campaigns.
Key duties include;
- Day-to-day management of the email schedule, ensuring all mailings are delivered correctly, promptly and to schedule to deliver maximum revenues
- Work with Marketing Analyst to maintain and communicate reports on email/CRM activity, including key KPIs (open rates, click through rates, conversions, unsubscribes, etc).
- Track performance of email activity and take ownership to raise and identify any anomalies, highlighting issues or making recommendations for improvement where appropriate
- Manage the email production process from end-to-end - from brief through design, HTML production and campaign deployment to reporting.
- Produce, adapt and improve email templates to support the email optimisation plan. Working closely with the CRM Manager on the email test and optimisation plan, analyse the results of tests undertaken and make recommendations to improve email performance further
- Ensure best practice email design, HTML build and usability. Utilise the ESP tools to ensure maximum deliverability and optimal renderability. Raise support requests and liaise with ESPs as and when required
- Keep abreast of industry best practice, new techniques and competitor activity in relation to email.
- You will ideally have fluent french language skills (written & verbal), good technical knowledge of email techniques, use of web development application to code emails (HTML email productions), use of graphics editing programme to create/adapt designs and images for emails, experience of setting up and deploying emails in ESP.
Experience in customer retention and CRM, proficient user of Adobe dreamweaver, photoshop and ability to use eDialog's precision central.
Salary: £35,000 pro rata (Contract position)
Apply now!
Beringer Tame specialise in online marketing and e-commerce jobs