Description
CAMPAIGN ANALYTICS LEAD needed with experience of leading campaign data projects, campaign effectiveness, identifying business campaign requirement - GLOBAL MARKETING GIANT needed for project onsite with client.
You will:
* Drive campaign analytics in the measurement and effectiveness arena.
* Work with senior level stakeholders including Insight director, sales Director & Marketing Director
* Identify business requirements (some of which has already been done)
* Gap analysis of current work and provide a roadmap for delivery
* Identify data required and work with business owners to access on an ongoing basis
* Deliver all campaign reports for each channel
* Deliver reports in a dashboard
* Industrialise the whole process to hand back to client in 3 months
Client needs someone who can define requirements, identify data required and drive the project to a conclusion. Some of this work has already been done, however the key is to get it finalised. The direct channels will be the first port of call.