Description
An exciting opportunity has recently become available for a Marketing Manager to embark on a 6 month contract with one of our large, Guildford based clients.
The Marketing Manager will be required to plan, develop, deliver and monitor integrated marketing plans to meet the strategic marketing objectives to support the organisation's major products and services.
The role sits within a Matrix structure and is part of the Marketing Delivery Team. The jobholder will need to be flexible to work across programme(s) of work and manage numerous projects simultaneously as determined by organisational priorities. The Marketing Manager is responsible for ensuring that the marketing campaigns they are allocated to are delivered successfully (on time, to quality, and within budget) and demonstrate return on investment.
Key Accountabilities:
*Work with the Senior Marketing Communications Manager and marketing delivery colleagues to develop detailed integrated marketing plans to meet marketing objectives and demonstrate return on investment.
*Ensure marketing campaigns are well planned, managed, monitored and reported on a weekly basis. Use project management and scheduling software (such as MS Project) to provide management information on project statuses, schedules, risks and issue management, resource allocation and spend.
*Manage multiple campaigns across diverse channels and ensure they are delivered on time and within budget. Maximise the use of available resource through effective allocation of internal and external resources.
*Commission internal or external suppliers as required. Monitor and evaluate supplier delivery against brief and take action as necessary to ensure work is completed to a professional standard, on time and to agreed budget.
*Monitor and evaluates campaign and marketing activities, this includes any evaluation of external suppliers and competitor activities. Make recommendations regarding the timings and content of campaigns to ensure campaigns are based on customer experience and insights, delivered in an effective and timely manner and maximise return on investment.
*Maintain awareness of customer behaviour and identify opportunities and make recommendations to improve future marketing activities from lessons learned.
*Produce financial forecast for marketing campaigns, manage budgets and financial records accurately and in a timely manner.
*Undertake other responsibilities as they arise.
*To model leadership behaviours with confidence and to get the very best from direct reports and teams by providing clarity, feedback, coaching and development, while continuously seeking to enhance performance in line with business objectives.
*To comply with all of the organisations policies and other legislative requirements, including but not limited to H&S, Equal Opportunities and ISMS.
*Where business needs change, to undertake other responsibilities which are of a commensurate level outside the terms of this role profile.