Marketing Segment Specialist

Description

• Market channel delivery and product strategy/positioning.
• Analyze advertising trends and increase business market trends.
• Evaluate Profit & Loss, average customer value, and ROI.
• Conduct secondary advertiser and consumer research.
• Create product development and positioning plans including the provision of project timelines, projected revenues and expenses, sales channel and target considerations, and projected ROI.
• Develop, implement, and support the project plan by working closely with the necessary channels (sales, production, manufacturing, IT, finance, etc).
• Work with cross-functional teams and vendors to ensure the successful execution of projects.
• Conduct detailed product, customer and market level analysis, and make recommendations on changes to project strategy and execution.
• Analysis and communication of market level data illustrating, share of wallet in target industry.
• Provide product suite and pricing refinement in target industry.
• Work with Interactive group in development of online vertical priorities and strategy.
• Assist in identifying high-propensity-to-buy-non-advertisers in vertical segments.
• Obtain sales channel and customer feedback on industry needs and disseminate best practices.
• Work closely with sales teams on industry training and proposal development for major accounts.

• BA in Marketing or related field required; MBA a plus.
• Must have minimum of three years work experience in Health & Medical industry as decision maker in advertising purchase decisions and/or media plan development across multiple media.
• Industry expertise in vertical marketing strategy a must.
• Expert verbal and written communication skills required.
• Must have market analysis expertise.
• Microsoft Office skills necessary.
• Minimum of seven years work experience in Health & Medical industry performing various business roles in sales or marketing preferred.
• Background in a marketing function within a small/medium consumer-focused practice desired.
• Requires some travel.

SKILLS

Industry expertise. Media plan development, Communication skills, Market analysis, Microsoft Office

Synectics is an Equal Opportunity Employer.