Description
Web Marketing Manager
Within the E-business department, you will report directly to the Portal Web Marketing Line Manager. As a Web Marketing Manager, you participate in the achievement of strategic and marketing projects in E-business, as a participant or responsible party.
You analyze the results of the CARE activities and projects of the department, and the feedback that some customers us during their visits to our websites. Based on these elements you plan remedial or new actions - or even projects - aimed at the customer experience online and promoting the objectives of CARE & EASE and e-Sales to retrieve E-business through the telecom sites the client has established. Together with the various impacted teams you are responsible for monitoring and implementing these plans.
You take an active part in the development of strategic projects for the Department of Management Portal E-business, in collaboration with Marketing. That means that you are responsible for the analysis as well as the recommendations and discussions with the SPOC of Marketing, and for the elaboration of the detailed requirements (information architecture, wireframes, etc.). Also you will be able to steer projects with vision and long-term management.
You are responsible for reporting/dashboard of the client websites. You are responsible for reporting and analysis and proposing options for action based on the recommendations arising out of your analysis.
You act as SPOC for Marketing and Sales. You shall ensure that the communication between the Portal Management and Marketing department efficiently. Within E-business emphasize your importance and vision of the marketing plans, and conversely do you ensure the dissemination of the vision, objectives and strategy of the E-business department with marketing teams, including the 'strategic' evolution the websites of the Group.
You are responsible for the coordination of information in the SPOC of the other departments within or outside E-business, in order to know their needs while the needs of customers and visitors to play.
You possess a thorough knowledge of the web channel, its competitive environment, market trends or practices on the Internet.
You analyze the market trends, record and interpret the behavior trends of visitors to our websites to new opportunities to detect, as well as new relevant actions or projects for the department and its objectives to initiate (CARE & EASE and Sales).
Profile Description
You have a sound knowledge of the Internet.
You have a good knowledge of telco products and services.
You are customer-and results-oriented.
You are able to manage projects completely independently.
You have fluent communication skills.
You put creativity to the day by innovative actions or to identify projects that are aligned with our strategy.
You can set priorities based on strategy and make quick decisions, even in difficult circumstances.
You will work independently and take responsibility for your actions.
You have a good knowledge of French, Dutch and English.