Description
Our client is a growing, leading-edge tech savvy marketing company with an excellent contract offering for a Senior Data Analyst specializing in campaign execution.
OVERVIEW
- Customer segmentation and campaign management
- Work with internal and external stakeholders to bring campaigns to market
- Handle data preparation and data analysis portions of various projects
- Coordinate data feeds and updates
- Perform data transformations, hygiene, and QA
- Explain targeting specifications to campaign managers in a non-technical manner
- Prepare written analysis and to present findings to internal and external clients
- Contribute to project planning and scheduling
- Data preparation, data analysis, campaign execution, report building, etc.
- Work with other staff members to satisfy agency clients' database marketing needs
- Develop, maintain, and monitor various system applications to ensure capability, functionality and accuracy of information reported through both interpretation and analysis
- Analyze, recommend, and initiate new technological or business solutions to meet the needs of the client
QUALIFICATIONS
- Previous experience with campaign management tools such as SAS, Unica, ePiphany, etc.
- Direct marketing experience
- Experience building customer segmentation
- Strong analytical skills with basic understanding of statistics
- Understanding of Database Marketing principles including measurement, testing, relational databases, and campaign workflow
- Comfortable working with multiple data sources including SQL Server, Access, flat data files, proprietary databases, web-based interfaces
- Working knowledge of SQL
- Experience with ETL
- Expertise working with Microsoft Suite, including MS Project, PowerPoint, and Excel
- Basic understanding of marketing principles
- Proactive effort to continually learn and grow
- Aptitude for communicating and setting expectations with the client and other key stakeholders
- Professionalism in all client contact (phone, email, and in person)
- Ability to work under pressure
- Flexible and open to changing environments and a variety of projects
- Consistency in delivering error-free work, on time, at standards that meet or exceed agency client and agency expectations
- Planning and organization skills