Description
Campaign Manager - an experienced Campaign Manager is required to join a leading financial services company where you will deliver campaigns via multiple routes to market including Direct Mail, e-mail, online content and online.
Experience working for a large organisation/blue chip company is an advantage particularly banking or financial services.
The successful candidate will be brand and customer focussed with excellent organisational skills.
Rate £275 - £350
Based West Midlands
Duration 3 months
Overall Job purpose of the Campaign Manager
- To translate Business Banking needs into a leading-edge customer focused marketing communications
- To develop, implement and manage delivery of the marketing materials to a high quality and cost effectively ensuring integration into through the line marketing campaigns
- To build a comprehensive understanding of the market, including customer needs, buying behaviours
- To build strong working relationships with key internal and external stakeholders,
Technical Skills/Competencies of the Campaign Manager
- Strong evidence of developing and delivering integrated marketing campaigns
- Detailed knowledge and experience of Direct Mail, Online, email, and content development
- Strong communication skills, written and verbal
- Proven stakeholder management expertise
- Evidence of managing internal and external partnership agencies
- Team player
- Customer focus - instinctive approach to matching customer wants with business propositions augmented through outstanding observation skills.
- Planning and Organising
- Creative solutions - ability to create new communications and rapidly act to move to implementation.
- Value-based business perspective - appreciation of commercial consequences of marketing decisions.
- Brand focus - appreciating and managing the brand as a strategic asset.
- External business awareness - ability to focus competitively primed by experience of world-class organisational capability across a variety of industries.
- Command of modern marketing
- Competitive positioning
- Strategic thinking