Description
Campaign Manager
We currently have a requirement for a Campaign Manager to work on an exciting new permanent basis with our leading client. The role is based in the Fareham. Our client is willing to pay up to £185 per day for this role.
Job Description
- Working with the Customer Strategy & Experience team in developing the appropriate customer acquisition and development activities across the customer life cycle.
- Marketing Campaign Execution - ensuring the delivery of relevant and effective marketing activities in support of the agreed channel marketing plans
- Develop appropriate media strategies and plans to support new business acquisition, x-selling and up-selling - ensuring effective use of all marketing media to meet income objectives and RoI
- Ensuring maximum benefit is derived from investments in the expertise of external agencies
- Ensure customer driven targeting is utilised to maximise relevance
- Ensure the appropriate communication of the customer propositions
- Ensure budgetary & financial adherence and pursue cost and process efficiencies through continuous improvement
- Ensure the integrity of the our clients brand is protected, enhanced and maintained in all communications activity
- Analyse and evaluate performance of marketing campaigns and activity - making recommendations for future activity
- Support the development of the overall communications strategy - internal/external/PR and Public Affairs (working with UKGI Corporate Affairs)
- Support the UKPL Brand Strategy - defining requirements, meeting Brand Performance Metrics in UKPL channels
- To ensure compliance with the relevant governance frameworks - to meet Group, legislative and regulatory requirements - ie FSA
- Role model the behaviours and agreed working practices within the MFU & Marketing communities.
Skills and Experience/Personal Attributes
- Commercially focused (outcome driven)
- Stakeholder management
- Managing conflicting priorities.
- Inter-personal & Networking Skills
- Comfortable working in a networked and matrixed organisation
- Forms effective working relationships
- Strong Analytical & critical reasoning skills (verbal, logical and numerical).
- Strong verbal and written communication skills.
- Team player with enthusiastic and confident manner.
- Good attention to detail.
Qualifications And Experience
- 5+ years marketing experience - grounded in the principles of strategic marketing management and direct marketing
- Good marketing media knowledge
- Sound understanding of deployment channels
- Extensive knowledge of digital channels
- Experienced in managing multiple stakeholders
- Professionally qualified - CIM/IDM
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