Description
Marketing Manager urgently required for a major government funded agency:
Principal Accountabilities
Create the marketing strategy to deliver revenue and traffic targets.
Creation and ownership of targeted marketing campaigns from conception to implementation
Day to day management of all marketing and promotion activities to achieve monthly revenue and traffic targets covering the whole leisure portal.
Build and maintain relationships with external third parties to increase and retain paying subscribers to the website (getamap).
Assist with Improving and modifying the online user experience
Assist with the coordination and implementation of the online marketing plans, specifically ensuring that maximum returns are delivered against PPC, SEO, free gifts and other online marketing activities.
Knowledge and Skills
Proven track record in creating and implementing marketing activities over the full marketing mix - online and offline.
Knowledge and experience of how E-commerce systems are used
Excellent experience of day to day management of marketing activities - and creating successful campaigns that drive visitor to a website
Excellent knowledge of PPC and SEO.
Track record in third party relationship management
Very good track record of achieving sales and traffic targets in an online environment.