Description
Contract role for Senior Brand Managers GI within global Pharma.
You will be responsible developing brand marketing strategies and ensuring the implementation of these strategies with great ROI through national marketing campaigns
You will be confident in development and delivery of the full marketing mix and will have budget responsibility for marketing campaigns. Working across multiple internal and external service providers functions and engaging with the sales team is a clear requirement of the role.
You will have a lead role in the preparation of the marketing plan and updating long range forecasts. Expanding the market through innovative commercial programmes, opinion leader development and physician and patient education is also key.
To be successful you will be an experienced Brand Manager with recent GI experience. You will be degree educated and experienced in all aspects of brand management including developing content for brand plans, translating strategic plans into tactical implementation plans and projects, be comfortable challenging the status quo and effectively communicate at all levels in the organisation.
You will have a great understanding if the current healthcare environment and the impact this has on the GI therapeutic area.
In addition you will have a proven track record in Pharmaceuticals Sales and Marketing and evidence of great delivery in your field.